Marketing/Sales

You can be a part of the BNSF Marketing team that is responsible for creating and maintaining successful customer relationships. We work together to develop, promote, and maintain rail services that offer customers the best value for their transportation dollar.

We look for individuals who are analytical, strategic, build solid customer relationships, have an aptitude of learning, demonstrate strong leadership capabilities, and are dedicated to excellence.

• Marketing/Sales

  • Business Unit Marketing is made up of four major commodity groups: Agriculture, Coal, Consumer Products, and Industrial Products. Inside each commodity group, our Marketing & Sales team is dedicated to working with new and existing customers. Typical career opportunities in Business Unit Marketing include:

  • Marketing

    Directors, Managers, and Senior Analysts develop and implement marketing and pricing strategies based on competitive and economic conditions, geographic analysis, and customer surveys, prospect for and develop new business opportunities, and create solid business plans.

  • Sales

    Directors, Managers, and Senior Analysts develop business relationships with new and existing customers, execute sales strategies to grow revenue and profits, and create and implement total transportation solutions to expand BNSF's position in our customers' supply chains.

• Marketing Support

  • Our front-line Marketing & Sales team has significant support from the Marketing Support group, which provides the strategies, tools, and resources needed to be successful with our customers. Typical career opportunities in Marketing Support include:

  • Customer Support

    Directors, Managers, and Senior Analysts provide proactive monitoring and manage service exceptions to customer shipments and develop processes and measures to maximize customer satisfaction and loyalty.

  • Customer Intelligence (CRM)

    Directors and Managers handle BNSF's CRM system, which houses customer demographics and intelligence and facilitates the pre and post-sales process.

  • Business Process Management

    Director and Managers develop and enhance our cross-functional processes to ensure effective operations and drive increased value to our customers.

  • Economic Development

    Directors and Regional Managers develop and implement plans that connect profitable industries to the BNSF network through coordination with the business units, transloaders, customers, developers, real estate brokers, site consultants, and state and local officials.

  • Financial Analysis

    Directors, Managers, and Senior Analysts plan and forecast short and long-range business unit volume and revenue activity, provide variance and price/mix analysis, and develop and maintain analytical tools and decision support systems for the business units.

  • Marketing Communications, Customer Listening & Events

    Directors and Managers create effective and targeted customer communication campaigns and events and manage customer listening/feedback vehicles to drive value-added action and deepen customer relationship strategies.

  • Market Research, Marketing Systems, & Opportunity Management

    Directors, Managers, and Senior Analysts work with Marketing & Sales to provide market and customer intelligence that generates actionable insight to support marketing and sales initiatives; with work with Service Design and Operations to quickly and thoroughly evaluate and qualify new business opportunities that drive profitable growth at BNSF; and with Technology Services to design and implement technology systems and tools to support Marketing, Service Design, and Business Unit Operations.

  • Mexico Business Unit

    Directors and Managers develop and execute sales and customer service strategies in Mexico, maintain relationships with government and industry entities in Mexico, and manage Border Clearance/Processes.

• Business Unit Operations

  • BNSF is the world's largest domestic intermodal provider. Business Unit Operations manages our intermodal hubs and facilities and the equipment, capital, and asset utilization that make it possible to handle over eight million containers every year at 31 hub and 16 port facilities on the BNSF network. Typical career opportunities in Business Unit Operations include:

  • Hub and Facility Operations

    Directors, Managers, and Project Managers coordinate and execute intermodal hub and automotive ramp operating plans to maximize safety, customer satisfaction, on-time performance, efficiency, velocity, and asset utilization.

  • Equipment Utilization

    Directors, Managers, and Senior Analysts develop and execute plans to manage system-wide rail equipment utilization, meet customer demand, and reduce expenses.

  • Planning

    Director, Managers, and Senior Analysts develop and maintain a capacity measurement system to evaluate expansion/improvement alternatives for intermodal and automotive facilities to ensure capacity meets projected business demands.

Employee Testimonials

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• Consumer Products
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• Industrial Products
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• Hub Operations
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• Agricultural Products
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• Customer Support

Jon, Project Manager - Fort Worth, TX

“A position in Marketing provides an opportunity to develop a variety of skill sets such as critical thinking, strategic planning, and customer relationship development. All of this happens while working cross-functionally within BNSF, allowing for high-level exposure to BNSF's leadership team as well as direct access to our valued customers. It's a unique perspective and allows me a front-line opportunity to advance the company's objectives while helping our customers grow their business profitably.”

Tiffany, Project Manager - Fort Worth, TX

“Each position within the Marketing department provides me with a unique opportunity to learn about each of BNSF's four business units. My experience in Carload Equipment and Industrial Product Sales has allowed me to enhance a variety of my own skills including logistics planning and customer interaction, both of which help improve customer satisfaction. The Marketing organization emphasizes strong customer relations and ensuring each customer's experience is always better than the last.”

John, Manager - Fort Worth, TX

“BNSF believes its employees can do anything. My experience and career development are a testament to that ideal. As a management trainee, trainmaster, Manager Hub Operations, who is now working in Process & Design, I have been afforded tremendous opportunities to cross-train in Marketing, Transportation, Engineering, Mechanical, and Intermodal. I have developed various skill sets and continue to grow with each experience. BNSF's diversity and inclusion efforts played a tremendous role in my decision to join Team BNSF.”

Tonya, Assistant Manager – Fort Worth, TX

“The BNSF Marketing team provides a positive work environment and a world of opportunities. I have been able to learn a variety of job skills and apply those skills in cross-functional projects, inside and outside of the Marketing department. I have been able to work with people from other areas of BNSF who I would otherwise not have the opportunity to meet.”

Aaron, Senior Analyst - Fort Worth, TX

“The Customer Support Department gives me opportunities to learn the intricacies of the operations side of the business as well as the roles of other groups within Marketing. It provides exposure to ebusiness, Billing, Equipment, Demurrage and our Sales team. As a member of the Customer Support family, I have the opportunity to take ownership in resolving customer issues and assisting in the development of business processes to improve customer interaction. I would recommend Customer Support to the professional who enjoys developing relationships, problem-solving and working in a team environment.”